Who is conde nast




















Chase admonished the employee who survived and said, "We at Vogue don't throw ourselves under subway trains, my dear. If we must, we take sleeping pills. Nast and Chase believed that the editorial and advertising areas of the magazine should be separated, and that advertised fashions should have no bearing on clothing styles featured in the articles. During the Great Depression this distinction grew more difficult to maintain.

Advertisers expected to receive editorial coverage, in return for the exorbitant cost of advertisements. When World War I began, Chase worried that the fashion content of the magazine might dwindle, since most fashion originated in Paris at that time. She came up with the revolutionary idea of holding a charity fashion show featuring the work of New York designers.

The idea of a fashion show "benefit" presentation was new, and Chase was uncertain as to whether or not society women might be attracted to such a venture.

She managed to convince Mrs. Stuyvesant Fish to endorse the event, and thus many society women attended. There were no professional models in the United States, and so dressmakers' models were trained to walk down a runway. Vogue devoted 17 pages to coverage of the highly successful event. In so doing, Vogue opened the market for American designers and ushered in a new era in fashion-one that was no longer dominated exclusively by Paris.

Nast was the first publisher to produce international editions of his magazine. Through British, French, Spanish, and German editions of Vogue, the magazine evolved, as one advertisement stated, "… [into] a living force in all of the civilized corners of the world. In , Nast added two magazines to his publishing empire, Dress, and Vanity Fair. Around this time he met Frank Crowninshield and asked him to be editor of Vanity Fair. Crowninshield accepted on the condition that the magazine would contain nothing about women's fashion.

Crowninshield intended that the mission of the magazine should be to cover the theater, art, literature, and sports. Of women readers he wrote, "For women, we intend to do… something which … has never before been done for them by an American magazine.

We mean to make frequent appeals to their intellects. When Crowninshield reduced space for the column to just four pages a year, Nast demanded the cut pages be replaced. Nast was well aware that editorial material focused on fashion greatly pleased his advertisers. In , Crowninshield moved into Nast's Park Avenue apartment. The two went to parties, openings, the theater, operas, and nightclubs. They entertained, traveled, golfed, and joined clubs together. They gave parties that brought together artists and society folk and initiated a concept called "cafe society.

Crowninshield was not known to have had a physical relationship with anyone. Nast had two wives and several girlfriends. While Nast was still married to Clarisse Couder he became involved with Grace Moore, an opera singer.

His other romantic interests were actresses, models, and debutantes. In , Nast, then 55 years old, married a year-old woman named Leslie Foster.

In , the couple had a daughter whom they also named Leslie. They divorced in the early s. Nast was involved with Helen Brown Norden between and This group provided both a subject and a business model. The company had its ups and downs, including a brush with bankruptcy when Nast overinvested with friends at Goldman Sachs just before the Great Depression.

Vanity Fair was folded into Vogue in , not to be resurrected again until the wealth-worshipping s. He died of a heart attack on September 19, , after a long struggle with his blood pressure. In , the newspaper magnate Samuel I. Samuel and then his son Si who passed away in expanded the company to the form we know today, acquiring yet more titles, including The New Yorker , Gourmet , and GQ , and relaunching Vanity Fair.

Executives blissfully squander their budgets, unaware of the specter of banner ads, like beachgoers before a tsunami. Is it even possible that the media industry once functioned this way, and that the personal and editorial luxuries they describe were not only feasible but profitable? You want to cry out to warn them.

Brown did readers and media historians a favor in , when she published her diaries from the decade, during which she turned the magazine into one of the most visible in the world. For her new Vanity Fair , she revived the old mandate to cover things that rich people talk about at parties. Over her first issues, Brown found an editorial formula, or what she patented as The Mix. The diaries are a litany of dinners, good and bad, parties, good and bad, and real estate, mostly good.

Just as Nast embedded himself amid the , Brown got her editorial ideas from the people around her. Her tablemates became the subjects of covers, profiles, and reviews, which caused some conflicts but ultimately increased the sense of coherence with which she projected her cultural class to the world. Not just natural but au naturel! Newhouse, for example, also happened to own Random House from to Media has moved from a top-down model to something slightly more crowdsourced. Save Me the Plums , a memoir by Ruth Reichl, who edited Gourmet from to , is less rosy.

She achieved it by making the recipes friendly for home cooks rather than private chefs and sending writers like David Foster Wallace to consider lobsters , simultaneously lowering the barrier to entry and elevating the discourse around food. As Nast knew, you have to have it in order to flaunt it. For the first time in history, food trends began to work their way up from the street.

By the time he agreed, it was too late. The internet took up more and more space. She has also held leadership roles at eBay and Digitas. While there, she also served in a variety of financial leadership positions throughout her year tenure including CFO of Reuters news and editorial and others based in New York, London and Zurich.

Marks spent her early career in private equity and at Siemens AG. She holds a bachelor of science degree in business administration from the University of Central Florida. Minshaw has many years of experience working at media companies and brands across the world, such as WSJ and The Times of London, helping them navigate intense periods of change. She started her career as a management consultant at Deloitte and has a Bachelor of Arts in Linguistics and Spanish from the University of Manchester.

Minshaw speaks 6 languages and is learning Mandarin. GQ's September issue marks a new beginning for the global GQ brand. Vogue announces global 'Creativity' issue. A media company for the future. What We Do. We are a media company for the future, with a remarkable past.



0コメント

  • 1000 / 1000